I incorporate this blush pen, on days when I generally wear minimal make-up. I love to just dab it on top of a plain strobe cream to give my cheeks a bit of colour. The colour on my skin, almost looks like a metallic light pink and has that extra glow, but quite natural. I would dab a line of my desired areas, and further pat it in with my fingers to blend. The liquid that comes out, is non-sticky and is light-weight.
I have never heard of this brand, but I am loving this blush pen! Super easy to use, eliminating the process of getting a sponge/brush to apply the blush. You only need 2-3 clicks and out comes with liquid. It lasts throughout the day, and it is build-able. With about 19 shades to choose from, I think I am getting myself another pen!